The beauty of modern life woven from traditional aprons

The beauty of modern life woven from traditional aprons

WABISUKE, a company based in Higashiyama Sanjo, Kyoto, has a classic item, the "Daily Tote (Small)," which quietly accompanies you in your daily life. The original textile dyed on indigo-colored canvas is somehow nostalgic and dignified. In fact, this pattern was inspired by the design of the aprons worn by sake brewers in the past.

Maekake are cloth aprons that merchants and craftsmen used to wear while working. Maekake made by liquor stores are particularly striking, with the store name, family crest, and product name dyed into the thick canvas, and have become a beloved part of the townscape. Walking through the shopping districts of the Showa era, you could often see the owner of a liquor store wearing an apron and holding a 1.8L bottle of sake in front of the store.

The history and role of aprons

The origins of the aprons date back to the Edo period. Worn by merchants and craftsmen as work clothes, they protected their clothes from getting dirty and also served as advertising by displaying their store name or trademark. The aprons worn by sake brewers in particular protected the waist and prevented slipping when carrying sake barrels, combining practicality with beauty.


Reinterpretation of WABISUKE

WABISUKE's small daily tote bag is a product that combines respect for the apron culture with suggestions for modern life. The indigo-dyed canvas textile features the WABISUKE logo and traditional patterns rhythmically arranged, creating a nostalgic yet new impression.

This pattern is not simply a retro reproduction. It has been reconstructed so that the "pride of work" and "connection to the community" that were embodied in the apron can be felt by modern consumers in their daily lives. The size is perfect for shopping, walks, and short outings, and the canvas material is durable and becomes more beautiful with use. It can truly be called a "modern apron" that will accompany you in your daily life.

The story behind the pattern

The patterns and letters scattered across the textiles are fragments of the story woven by WABISUKE. Words such as "WABISUKE," "KYOTO," and "HIGASHIYAMA SANJO" quietly speak to the place and philosophy that the brand is rooted in. The hexagonal and circular patterns are reminiscent of family crests and marks on sake barrels of the past, adding visual and cultural depth.

Owning this bag is not just a piece of fashion, but a piece of culture. Just like the apron, the bag will become a part of the owner's life and the more it is used, the more it will acquire character and memories.

Fabric for the future

WABISUKE's small daily tote bag is not just a nostalgic tribute to the culture of the past, but also a piece of fabric that connects it to the future. Just like the apron, it will grow over time and with the hands of the person who uses it, eventually becoming a part of that person's unique landscape.

If you happen to see this bag swinging from someone's waist as you walk through the streets of Kyoto, it may be a moment when culture and life are quietly resonating.

WABISUKE products gently pass on this "quiet pride" to us today.


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