"Can culture be explained through the five senses?"
:Can culture be explained through the five senses?
—A journey through the “ordinary” things of Japan and the world—
1. Introduction: Differences are not a surprise, they are a discovery
When you travel, your senses are stimulated.
The sounds are different, the smells are different, the distance between people is different.
And then, your "normal" is shaken.
It's not unpleasant, more like a discovery.
Culture may be something that can be experienced with the five senses.
2. Vision: Order and Chaos of Color
Japanese cities are made up of subdued colors.
The green of the traffic lights, the navy blue of the uniforms, and outfits that suit the seasons.
It is the aesthetics of order.
On the other hand, in India and Central and South America, color is life itself.
Red, yellow, and blue collide and the city dances.
Color reflects the tempo of a culture.
3. Hearing: The meaning of silence and noise
In Japan, it is considered considerate to not make noise.
The silence on the train, the stillness of the library.
Silence is the language of being together.
In other countries, sound is a form of self-expression.
The honking of horns, the laughter, the heartbeat of the city.
Noise may be a sign of life.
4. Smell: Scents of the seasons and memories
The scent of osmanthus signals the arrival of autumn.
Time stands still in the humidity of the rainy season.
In Japan, scents connect seasons and memories.
Abroad, spices, perfumes, and the smells of the city tell a story about the culture.
The sense of smell is a memory device for the land.
5. Touch: Relationship with space
The feel of the tatami mats, the warmth of the bathtub, the texture of the washi paper.
In Japan, touch becomes a dialogue with the space.
Abroad, you'll experience the hardness of cobblestones, the dry desert wind, and eating with your fingers.
The sense of touch conveys the texture of culture.
6. Human Relationships: Designing Trust and Distance
In Japan, the ideal relationship is one in which you can understand each other without saying much.
Keeping promises and accuracy are the foundations of trust.
In other countries, communicating verbally is a sign of trust.
The difference lies in how you maintain your distance.
7. Conclusion: Culture is a gift given to the five senses
Culture is transmitted through sensations, not logic.
The feel of the fabric, the choice of colors, the space for words.
All of these are forms of culture.
WABISUKE is a brand that speaks to all five senses.
See, touch, feel and remember.
At that moment, culture is given.