The soul of calligraphy and letters

The soul of calligraphy and letters

— A formless sound that dwells in silence

As the scent of ink rises, perhaps what dwells at the tip of the brush is not technique, but something like a prayer. Calligraphy is not simply about writing beautiful characters, but the act of giving form to the "soul" that lies deep within the words. WABISUKE values ​​this quiet impulse.

Letters are not symbols, but vessels of emotions

When writing "Thank you," the writer's heart shines through in the speed and pressure of the brush. The same words can take on completely different expressions depending on who wrote them and what their feelings were. That is the mystery and charm of calligraphy.

At WABISUKE, we incorporate this spirit into the characters we use in our product names and packaging. For example, the character "wa" (harmony) represents the changing of the seasons, the sense of distance between people, and our hopes for the future.

Calligraphy is the art of depicting "space"

Perhaps the most important aspect of calligraphy is the "white space." More than the shades of ink or the flow of the brush, it is the silence between characters that creates overall harmony.

This "ma" is also an aesthetic sense that is at the heart of Japanese culture. It is something that is connected to the tranquility of a tea house, the arrangement of stones in a garden, and the design of WABISUKE. We believe that it is in the "gaps" between words that stories reside.

Characters that will remain for 100 years

WABISUKE aims not to create words that are simply trendy, but words that resonate across the ages. Like calligraphy, we value the use of language that is refined over time and passed down through the generations.

For example, a short poem you accompany with a product or a message you post on social media should convey something when read by someone in the future. This may be somewhat similar to the "eternity" that calligraphy conveys on a single piece of paper.