Leaving the mundane and using the mundane - Yosa Buson and the gaze of WABISUKE
"Leaving the mundane and using the mundane" - Yosa Buson and the perspective of WABISUKE
I stop on the spring bank and gaze into the distance at the road home.
In that moment, the wind becomes poetry and everyday life becomes painting.
Yosa Buson was a man who lived for such moments.
Buson, a haiku poet and painter from the mid-Edo period, left behind the words, "Leave the mundane and use the mundane."
It is an attitude of taking a step away from the hustle and bustle of everyday life, while not overlooking the beauty that lies there.
This is exactly what WABISUKE aims for in terms of manufacturing.
The fabrics, scents and words we deal with are all part of the mundane world that exists in our daily lives.
However, this "mundane" is not simply consumed, but is elevated into a poetic experience.
That is WABISUKE's mission.
Buson combined haiku and painting to create a new form of expression known as "haiga."
The words and the flow of the brush are in sync, creating a poetic feeling within the landscape.
This attitude also guides our choice of colors, shapes, and words.
Rape blossoms, the moon in the east, the sun in the west - Yosa Buson
This poem depicts a field of rapeseed flowers at dusk.
The moon in the east, the sun in the west - a dialogue between nature unfolds quietly.
We hope that WABISUKE's products will also create this kind of "silent dialogue."
Buson's haiku simply depict the lives of ordinary people, the scenery of his travels, and the changing of the seasons.
However, deep philosophy and a free spirit are alive within it.
"Living in this world, but not being trapped by it" -- that is the state we aim for.
WABISUKE is a brand that cultivates aesthetic sense for the next 100 years.
Like Buson, he looks at everyday life and finds poetry in it.
We put that perspective into our fabrics, fragrances, and words.
Today too, I stop on the spring bank and feel the breeze.
Join us on a journey to find poetry in everyday life.