WABISUKE and Zen Language

WABISUKE and Zen Words: Words for the Future Resonating in Silence

The name "WABISUKE" embodies the aesthetics of wabi and the spirit of helping.
It is a brand like a tea room that stands quietly, transcending the hustle and bustle of the times.
Zen words are words that are born in such silence and illuminate the soul.

What is Zen language? Silence in words

Zen words express the realizations that Zen practitioners have gained through Zen meditation and everyday life.
It's a short, sharp and profound statement.
For example, "Every day is a good day"
A state of mind that sees all days, even rainy and windy days, as "good days."
This overlaps with WABISUKE's goal of "beauty that accepts things as they are."

The resonance between WABISUKE's philosophy and Zen words

WABISUKE products are not just ordinary things.
It is "an inexhaustible supply of nothing" -
As the Zen saying goes, there are infinite possibilities in having nothing.
It is a mirror that reflects the stillness of the material, the space of the form, and the heart of the user.

Also, "chisoku" means knowing what is enough.
This is also the lifestyle that WABISUKE proposes.
Rather than excessive decoration or following trends,
Developing the sensitivity to find beauty in what is already there.

To the younger generation: Zen language is the language of the future

Zen words are not old or difficult.
Rather, it is in the midst of the chaos of modern times that
"Kouunryusui" - the phrase "live like clouds, like water" - loosens the heart.

WABISUKE embodies the spirit of this Zen phrase,
I want to convey this through my products, words, and atmosphere.
It is a way for the younger generation to find "freedom in silence."
It may be a guidepost.