A face that brings good fortune: The prayers and stories that reside in Fukusuke patterns

"Faces that bring good fortune: Prayers and stories embodied in Fukusuke patterns"

Prosperous business, welcoming many customers - the Fukusuke pattern embodies these wishes in a single face. This adorable face depicted on WABISUKE items is not just a character. It is a symbol of good fortune that has breathed the air of Edo and carried people's wishes throughout the ages.

Fukusuke's name comes from the "Fukusuke Doll," a lucky doll that was popular in the late Edo period. The figure of the Fukusuke doll, sitting upright with a large head and topknot, wearing a traditional Japanese formal attire (kamishimo), represents the courtesy and sincerity of a merchant. The kamishimo symbolizes "being courteous to all, regardless of rank," and is imbued with the merchant's virtue of treating all customers equally.

There are various theories about the model for Fukusuke. One theory is that a real person named Satoru who lived in Settsu Province (present-day Osaka area) became popular at a freak show, and a doll modeled after him became popular as "Fukusuke." Another theory is that the model was the owner of a Kyoto kimono shop called "Daimonjiya," who was a good businessman and had lucky ears, so people loved him as a lucky charm.

In any case, Fukusuke's face not only embodies the image of "bringing good fortune," but also the attitude of "doing business modestly, honestly, and wholeheartedly." The image of him holding a fan symbolizes a barrier and a reserved mind. It is this modest appearance that attracts good fortune.

WABISUKE's Fukusuke pattern recreates this history and prayer with a modern sensibility. The pop yet profoundly meaningful design provokes the younger generation to ask themselves questions such as "What is good fortune?" and "What is sincerity?"

Please feel the story behind this face in your daily life. Fukusuke will quietly bring you good fortune by your side.