The Poetry of Giving: Gift Culture in Japan and Around the World
The Poetry of Giving: Gift Culture in Japan and Around the World
— A memorable gift created by WABISUKE —
Introduction: Gifts are a translation of unspoken feelings
Gifts are made up of "sentiments in short words" such as gratitude, prayers, farewells and reunions.
WABISUKE will suggest a "memorable gift" that will accompany that moment.
In this article, we compare the "gift culture" of Japan and the rest of the world to explore how WABISUKE's philosophy resonates across borders.
🇯🇵Japanese Gifts: Wrapping Up the Seasons and the Heart
● Mid-year and year-end gifts: Sending gratitude at seasonal turning points
• Recipient: Business associates, relatives, benefactors
•Giving timing: twice a year, in summer and winter
• The meaning of the gift: A silent token of gratitude and a symbol of a continuing relationship
● Gift-giving culture: Wrapping up your heart before your visit
• Gift recipient: Family and friends you are visiting
• When to give: Prepare before meeting
• Meaning of gift: A symbol of courtesy and consideration
WABISUKE's gifts are designed to somehow relate to the seasons, relationships, and the aesthetics of silence.
Gifts from around the world: celebration and expression of individuality
● Western Holiday Gifts: For Christmas and Birthdays
• Gift recipient: Family, lover, friends
• Best time to give: Holidays and anniversaries
• The meaning of gift-giving: Sharing joy and expressing individuality
●Gift-giving culture in the Middle East and South Asia: Ramadan weddings and
• Recipient: Relatives, local community
• Timing of gifting: religious and social milestones
• Meaning of gift: Blessing and strengthening bonds
Gifts around the world tend to be more "celebratory" and reflect "personal taste."
Resonating values: The bridge that Wabisuke builds
WABISUKE's gifts resonate with the world through the following values:
Japanese aesthetic sense:A global point of empathyWABISUKE expression
Silent consideration, non-verbal emotional expression,poetic packaging and colors
Selection ofseasonalwords and traditional colorsin harmony with nature
Symbol ofcontinuing relationshipsand bonds,long-lasting practical items and stories
Giving is giving memories
WABISUKE gifts are not just physical objects.
It is a "memorable experience" and an "emotional translation device."
WABISUKE builds a poetic bridge between Japan's quiet gift-giving culture and the global, festive gift-giving culture.