Poetic statement: [Giving culture, wearing sensibility]
Give a poetic statement culture, wear sensitivity.
WABISUKE weaves the poetics of everyday life.
These words are like a prayer that lies at the core of our manufacturing.
It is not a visible product, but an activity that gives shape to invisible memories and sensibilities.
Why do people care about things?
This may be because we sense the "time" and "traces of hands" that lie beyond the shape.
The warmth of the artisan's hands, the scent of the season permeating the fabric,
And the emotional turmoil of the person who receives it.
WABISUKE is a brand that gently embraces those "invisible things."
To give is to give time
The gift is not a material thing, but a layer of time.
The creator's time, the user's time, and the recipient's time.
When they quietly intertwine in one item,
These "things" become fragments of culture and vessels of memory.
What we want to deliver is this "gift of time."
Bringing the stories of traditional techniques and materials to life once again in modern life.
That is WABISUKE's idea of "gifting culture."
To wear something is to recall your senses
The act of wearing a piece of fabric or accessory is a poetic experience.
Color, texture, scent, weight, and memory.
When you wear them, you "remember" your own sensibilities.
WABISUKE products are imbued with the power to awaken such sensibilities.
The pattern is reminiscent of old cloth, the red is like the light of Kyoto, and the swaying of the fabric reflects the changing seasons.
All of these are devices to bring poetry back into everyday life.
Culture is completed within the people who use it.
What we create is never finished.
It is the sensibility of the person who holds it that makes it complete.
How to use, combine, and decorate.
By adding your own aesthetic sense to all of this,
For the first time, WABISUKE's manufacturing process will be complete.
Culture is not something that is passed down, it is something that lives on.
Every time it passes from someone's hand to someone's life,
It continues to live on through time, changing its appearance little by little.
Quietly weaving time
"Give the gift of culture, wear sensitivity."
This poetic statement encapsulates everything about WABISUKE.
It's not a flashy statement, but a quiet prayer.
Find beauty in the everyday, cherish memories, and hone your sensibilities.
We would like to call this way of life itself a "brand."
When you touch something from WABISUKE,
It is also a moment when culture and sensibility meet.
Why not try incorporating a little bit of poetry into your daily life today?