WABISUKE, the aesthetics of cuteness
WABISUKE, the aesthetics of cuteness.
In the midst of the silence, there is a moment when my heart suddenly beats faster.
It could be someone's gesture.
It might be the shadow of a noren curtain swaying in the wind.
Or perhaps it's when a faint light shines on the glaze of a piece of pottery you pick up.
At WABISUKE, we value those heart-pounding moments.
It's not just the thrill of love,
A subtle ripple of emotion that makes your heart tremble with beauty.
It's hard to put into words, but it's definitely there.
The excitement resides in the blank spaces.
Modern beauty often emphasizes clarity and functionality.
However, WABISUKE aims to find beauty in the white space.
It's vague and fleeting, but it certainly moves the heart.
This is the "perfection of the incomplete" that is also in line with the spirit of wabi-sabi.
For example, the edge of a slightly distorted dish.
It is precisely because it is not perfect that you can feel the warmth of human hands.
At that moment, my heart skips a beat.
Kyun brings back memories.
WABISUKE products have a nostalgic feel to them.
It could be a bowl you saw at your grandmother's house,
It may be the color of the summer sky you looked up at as a child.
"Kyun" is the key that connects memories and emotions.
And the key to this is to transcend generations and borders.
Gently open the door to someone's heart.
WABISUKE's challenge: Putting the excitement into words.
We are trying to put into words the feelings that cannot be put into words.
It is a poem-like copy,
It is a brand story that is like a philosophy,
And the product itself will make your heart tremble the moment you pick it up.
"Kyun's Aesthetics" is also a question for WABISUKE's future.
What is beauty?
What is emotion?
And will the feeling reach someone 100 years from now?