Embrace culture and pass it on to the future.
Embrace culture and pass it on to the future.
WABISUKE does not just create "tangible things."
What we are weaving is a culture called "sensitivity" that Japan has cultivated over the past 2,000 years.
From the age of mythology, the aesthetic sense of the Heian period, the wisdom of life in the Edo period, and the modern blend of the Meiji period.
From the warmth of the Showa era to the digital world of the Reiwa era.
Japanese aesthetic sense has been constantly changing, yet it has remained connected like a single thread.
But now that thread is rapidly unraveling.
While convenience and speed are accelerating,
The "things that must not be lost," which have been nurtured by people's memories and sensibilities, are gradually fading away.
The rhythm of food, the signs of the seasons, and the stories contained in the patterns.
These are things that should have been deeply connected to our bodies and minds.
It felt like a natural part of everyday life.
WABISUKE is not about reminiscing about those times,
It exists to "breathe new life into the sensibilities of those of us living in the present."
Quiet colors like origami.
A blank space like a shadow falling in the garden.
Prayers hidden in the patterns.
The warmth that remains in Showa era life.
Gently place them back into your daily life.
Change is not a bad thing.
It's also an evolution.
However, in the midst of this wave of change, what will we hold on to?
I think that choice is what culture is all about.
WABISUKE believes that culture is not a "relic of the past"
We will reweave it into value that should be passed on to the future.
For the small tools we come into contact with in our daily lives,
A thousand years of stories are contained within it,
It will be reconnected to the sensibilities of someone living tomorrow.
Culture is not something that is simply inherited, but something that is worn.
And something to be rebuilt for the future.
WABISUKE
Give culture and wear sensibility.