January 1st Color Calendar First White

The color calendar for January 1, 2026 is "Hatsushiro."
White quietly breathes life into the new year.
It is a blank space of beginnings that envelops memories and reflects hope.


January 1st Color Calendar

Hatsushiro – Hatsushiro

"White is the color of beginnings."

"Hatsushiro" is the quiet hint of white that hangs in the air at New Year's.
It's not pure white, but a soft white with a slight off-white tint.
It is the color of the margin that embraces the past and welcomes the future.

This color is the intersection of memory and hope.
As the New Year's Eve bells fade away and the light of the first day shines in,
White, like a blank piece of paper, is ready to accept anything.


Hatsuhaku in daily life

• A stroke of a New Year's card written on white Japanese paper • The white sky on the morning of the first shrine visit of the year • The blank space of a New Year's feast served on a white dish


First white is a color that reflects the "blank space of a new beginning" and "quiet determination."
This is a white poem for the New Year that is connected to the "poetry of materials" and "beauty of time" that WABISUKE values.


Notes and etymology

• "Hatsushiro" is a poetic coinage and not a traditional color.
By layering "first" and "white," the design expresses the serenity and hopefulness of the new year.
• Similar colors include "white lacquer," "natural," and "white tea."
"First White" is a color that focuses more on spiritual beginnings and emotional receptivity.

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