Memories in Color: WABISUKE's Look at Traditional Japanese Colors

Memories in Color: WABISUKE's Look at Traditional Japanese Colors

Color has sound.
The color has a scent.
And colors have memories.

Japan's traditional colors are a mirror that reflects the fluctuations of nature, the seasons, and people's hearts.
"Red plum color" brings the feeling of spring, while "blue tarnish" speaks of the tranquility of rain.
"Yellow Fallen Leaves" celebrates the beauty of withering leaves, while "Indigo White" leaves behind the lingering impression of snow.

They are not just color names.
Each of these is a "language of sensibility" that has been passed down through the ages.

WABISUKE has a deep respect for this language of color,
We dare to go beyond that boundary.
For example, the colors used on the Tachiwaku purse are inspired by the tranquility of Scandinavia.
By layering exotic colors on traditional patterns,
It creates a new "sound."

This is not a rebellion against tradition.
Rather, it is an attempt to make tradition "resonate."

Traditional Japanese colors can sometimes have a closed aesthetic.
Because of its sensitivity, it may not be conveyed if you do not know the context.
That's why WABISUKE "opens up" colors.
By layering the colors of different cultures,
We aim to convey the "emotions" and "lingering impressions" that lie behind traditional colors to as many people as possible.

For example, if you add Nordic gray to "celadon color,"
Warmth is born in the silence.
If you add Scandinavian mint green to the cherry blossom color,
Hope shines in the midst of transience.

WABISUKE's colors are always asking questions.
Instead of "Where did this color come from?"
What does this color make you feel?

Traditional colors are memories of the past.
Transboundary colors represent future possibilities.
By making both of them resonate,
WABISUKE weaves beauty that can only be born in the present moment.

When someone picks it up 100 years from now,
A color that may make you feel nostalgic.
Or maybe there's a color that you think, "I don't know it, but for some reason I like it."

The colors of WABISUKE exist for that "aftertaste."