A cute revolution born in Kyoto
A cute revolution born in Kyoto
There is a quiet warmth in the silence.
The aesthetic sense nurtured in Kyoto, the capital of a thousand years, is not simply old. Rather, it has the power to transcend time and rejuvenate.
WABISUKE aims to redefine the "cuteness" of Kyoto.
It's not sweetness or flattery.
For example, the spirit of the artisan resides in a small craft that fits in the palm of your hand.
For example, colors that reflect the changing seasons and beauty in the blank spaces that are beyond words.
This "cute revolution" is also a love letter to the younger generation.
Rather than forcing tradition, we present it in a way that resonates with playfulness.
Pop, poetic, and a little mysterious.
But it's somehow nostalgic and reaches deep into your heart.
WABISUKE grew up breathing the air of Kyoto.
Now, we gently raise the flag towards the future.
Cuteness is a gentle weapon of culture.
And revolutions begin quietly.