What is the Tea Ceremony? From the aesthetics of Nobunaga and Hideyoshi to modern spaces





What is the Tea Ceremony? From the aesthetics of Nobunaga and Hideyoshi to modern spaces

Prologue: The journey of the trilogy and remaining questions

Two tea ceremonies that flourished during the Warring States period.
The beauty of Oda Nobunaga's silence and the beauty of Toyotomi Hideyoshi's direction.
Each of them spoke about "what is beauty" and "what is authority" through their relationship with famous objects, space, and Rikyu.

In this trilogy, through the Nobunaga, Hideyoshi and comparative chapters, we have seen that the tea ceremony is not just a hobby, but a place to talk, a place to show and a place to ask questions.
And now we can bring that question back into the spaces and minds of the present day.



1: Nobunaga's Tea Ceremony - Order Spoken Through Silence

Nobunaga's tea ceremony transformed the specialty into a territory and the tea room into a castle.
It is not the margins of the battle, but the battle itself.
Space speaks without speaking, and as an engineer, Rikyu embodied the beauty of silence.

• Famous hunting = Reestablishing order
• Tea room = stage setting for Wui
• Rikyu = craftsman who supports the structure


Nobunaga's tea ceremony harbors power in its stillness.
This is the "storytelling in silence" that is also reflected in the spatial design of WABISUKE.



2: Hideyoshi's Tea Ceremony - A Story Told Through the Production

Hideyoshi's tea ceremony involved inviting the public to a golden tea room and presenting himself as the ruler of Japan at the Kitano Grand Tea Ceremony.
It is a stage for telling stories and beauty for showing.
The tension with Rikyu raised the question, "For whom is the tea ceremony?"

• Golden Tea House = contrast between luxury and simplicity
• Kitano Grand Tea Ceremony = Connection with the People
• Rikyu = From spiritual teacher to estrangement


Hideyoshi's tea ceremony spoke of "what it means to be a great ruler of the country" through space and story.
This is "shared beauty," which is also in line with WABISUKE's brand philosophy.



3: Margin for Comparison: The Intersection of Silence and Direction

The tea ceremonies of Nobunaga and Hideyoshi differed in purpose, space, and aesthetic sense.
However, both of them continued to ask, "What is the tea ceremony?"

perspective Nobunaga Hideyoshi
The purpose of tea ceremony Reconstruction of order Staging and popular integration
The character of the space Silent Stage Talking Device
Relationship with Rikyu Appointed as an engineer Respected as a teacher, but cut off
aesthetic sense Structure and tranquility Contrast and narrative


This contrast is also evident in modern spatial design and brand philosophy.
"Speaking by not speaking" or "Sharing by speaking"?
This choice affects the design of the space, the choice of words, and the way the product and story are delivered.



4: WABISUKE and the Tea Ceremony—Questions Dwelling in Space

WABISUKE's spatial design embodies both Nobunaga's beauty of silence and Hideyoshi's beauty of presentation.
It is designed as a space for sharing stories, with space for silence to speak.

• Space = a vessel for storytelling
• Products = specialties with stories
• Customer service = creating a sense of space like Rikyu


The tea ceremony is a "question" that arises between space and people.
It is the power to speak in silence, and the shared space that is created through speaking.



Conclusion: The tea ceremony is a place to hand over questions

Nobunaga spoke of order in silence.
Hideyoshi told a story in his performance.
And Rikyu placed the ``question of spirituality'' in between.

The tea ceremony is not a place to teach something to someone,
It may be a place to hand over a question to someone.

The space of WABISUKE is also a vessel that harbors such questions.
It would be most beautiful if this trilogy gives readers the space to think about what tea ceremony means to them.