A hidden beauty is a beautiful thing - learning from Zeami
"The secret is the beauty of the flower" - Learning from Zeami the power of invisible beauty
In silence lies the deepest beauty.
The person who taught me this was Zeami, a Noh actor from the Muromachi period.
The book he left behind, Kaze no Sugata Kaden, is not just a treatise on art.
It is a book on how to live, a book on the philosophy of beauty, and above all,
This is a guidebook for developing the ability to sense the invisible.
What is a flower? Eternity in a moment
"If it is secret, it is a flower. If it is not secret, it is not a flower."
What is meant by this phrase is,
Beauty is not something that is revealed,
The idea is that it is something that blooms quietly deep in the heart.
On the Noh stage, intense emotions and extreme stories are expressed.
Everything is restrained and spoken of in silence.
The viewer's imagination enters into the "blank space",
A moment of brilliance becomes a lasting memory.
The ability to see from a distance
Zeami also taught the concept of "detached view."
It is the perspective from which the performer looks at himself objectively.
.
This way of thinking is not just for art, but alsofor brand building.
This also applies to the design of words.
The beauty of impermanence: what remains precisely because it disappears
The Noh stage is ephemeral.
The celestial maiden thought nothing of it and flew off into the sky.
Spirits appear and then disappear quietly.
The one who painted Zeami's work was
It was "vanishing beauty."
It is not permanent,
A momentary brilliance, a beauty that is deeply engraved in your heart.
This beauty of impermanence,
Inspired by the spirit of wabi-sabi,
This also resonates with WABISUKE's philosophy.
A gift from Zeami: A quiet power that lives in the modern age
Zeami's philosophy is
It has survived for over 600 years and is still alive today.
This is something that is needed in today's world, where we are tired of excessive expression.
Maybe not "power in silence."
WABISUKE aims to
This world of "secret beauty."
Don't talk too much, don't embellish too much,
Just to let people feel the beauty that is there.
Listening carefully to Zeami's words,
We gaze upon what cannot be seen,
I want to develop the ability to feel.