Color Calendar: November 1st Color: Faded Scarlet

Color Calendar | November 1st Color: Faded Scarlet

The vivid scarlet color seems to have faded a little in the sunlight.
"Hisameiro" is a faded, warm color that cannot be described as either red or orange.
Although it was not once considered a noble color, to modern eyes it appears as an attractive color that combines old-fashioned and modern styles.

Color characteristics

• Pronunciation: Hisameiro (also known as hisameiro)
• Color: Faded scarlet, soft reddish orange • Color code (reference value): #E09285
• Color meaning: change, warmth, nostalgia

Faded scarlet is a color that symbolizes the beauty born from the passage of time.
The loss of vividness gives rise to new depth and tenderness.
It is a "fading beauty" that is connected to people's memories and emotions.

Today's mood

November 1st.
As autumn deepens, the colors gradually fade.
The faded scarlet is a color that reflects the changing seasons and their lingering aftertaste.
It's not the glamour that remains in your mind, but the quiet warmth.

A drop of culture

In ancient times, red was considered a warding off evil, and scarlet was a symbol of strength.
As the scarlet fades, it changes from strength to gentleness.
Scarlet fade is a color that embodies the beauty of change.

A word about the color calendar

The voice of autumn still blooms, faded and faded

Next up is mandarin tea - its fruity warmth evokes the image of a sunny spot in late autumn.
We'll bring you more seasonal stories told through colors tomorrow.

[References]

• Premium Japan｜The cultural background and reading of "Hi-Airo"
• Yukio Yoshioka, "Dictionary of Japanese Colors," Shikosha • Miki Takatsuki, supervising editor, "365 Days of Japanese Colors," Genkosha (2020)
• DIC Color Guide: Traditional Japanese Colors: DIC-N728 Scarlet Faded Color