Memories of spring and cultural heritage dwell in the "Ohinasama-patterned clasp purse"

Memories of spring and cultural heritage dwell in "Ohinasama-patterned clasps"


As the footsteps of spring begin to sound, WABISUKE's storefront is lined with "hina doll patterned purses" that are somehow nostalgic yet somehow new.

The adorable girls painted on the pink fabric look like tiny Hina dolls that have come down to the modern day.

This is an item with a mysterious warmth that brings back memories of Hinamatsuri just by holding it in your hand.


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What is Hinamatsuri? A day to pray for the healthy growth of young girls


Hinamatsuri (Girl's Festival) is a traditional Japanese event held every year on March 3rd.

Wishing for the healthy growth and happiness of girls, people decorate the house with Hina dolls and celebrate by eating sake, Hina arare rice crackers, chirashi sushi, and other foods.

The origins of this custom are ancient, dating back to the Heian period.


At that time, the nobility enjoyed playing with dolls called "Hina-asobi."

Eventually, it became linked to the custom of "Nagashi Hina" in which impurities are transferred to dolls and then floated down a river, and the prototype of the current Hinamatsuri was born.

During the Edo period, gorgeous tiered displays appeared and spread among the common people.


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The meaning behind Hina dolls: a form of protection and prayer


Hina dolls are not just decorations, but also have the meaning of being substitutes to protect children from harm.

The tiered display, featuring the Emperor and Empress dolls (Dairibina) at the center, along with three court ladies, five musicians, attendants, and servants, is modeled after the imperial court of the Heian period.

It embodies the parents' wishes for their children to grow up in a rich cultural environment and live happy lives.


It is also called "Peach Festival" because it is held during the season when peach blossoms bloom.

Since ancient times, peaches have been believed to have the power to ward off evil spirits, and are also a symbol of blessing new life with the arrival of spring.


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WABISUKE's "Hina Doll Pattern" Purse: A modern Hina Doll


The girls depicted on this purse are a modern reinterpretation of traditional Hina dolls.

They are wearing kimono-style dresses and holding unique items such as books and lanterns.

Each pose and expression conveys the girls' free sensibilities and their resilient strength in inheriting their culture.


The pink swirl pattern creates a soft background reminiscent of spring breezes and the scent of flowers.

The rounded purse and the shine of the metal fittings give it the presence of a small treasure chest.

Although it fits in the palm of your hand, it is packed with WABISUKE's philosophy of "nurturing culture."


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Bring memories of Hinamatsuri into your daily life: Relax your mind with every use


This purse is an item that you will want to use not only during the Hinamatsuri season, but also in your everyday life.

It can be used not only as a coin purse, but also as a pouch for accessories and amulets.

Just by keeping it in your bag, you will be reminded of springtime memories and feel your heart relax.


Also, like the culture of Hinamatsuri, which is passed down from mother to daughter and grandmother to grandchild,

This purse has a design that can be used by people of all ages.

They make a great gift and also serve as an opportunity to share memories of Hinamatsuri.


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An attitude of cultivating culture: WABISUKE's manufacturing


At WABISUKE, we value the attitude of "nurturing culture."

Rather than simply creating products, we aim to create something that touches the hearts of those who use them by carefully weaving together meaning, memories, and emotions.


This "Hina Doll Patterned Coin Purse" was also created based on this philosophy.

Combining tradition and playfulness, it brings a little celebration into everyday life.

We believe that such items can help support the preservation of culture in modern life.


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Conclusion: A big story told in a small purse


Hinamatsuri is not just an annual event, but an important ritual that connects culture and memories.

This purse may be a "small Hina doll" that embodies that spirit in a modern way.


Every time I pick it up, spring scenery and family memories come back to me.

We hope that these purses will gently accompany you in your daily life and help foster culture.

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