Wabi-ni

"Wabini" - Prayer and beauty in vermilion

When we pass through the torii gates of Fushimi Inari, we are not just walking.
By passing through the rows of vermilion, you are passing through a tunnel of prayer.

This vermilion red - although it is commonly referred to as "red" - is actually a red with a yellowish tinge, closer to orange.
It is called "vermilion" or "crimson" and has been used in sacred places since ancient times as a color that symbolizes warding off evil, vitality, and fertility.

The orange used in the Wabisuke logo is also part of this vermilion lineage.
It's not just a design, but the thoughts and prayers that are embodied in the colors reside within it.

"Wabitan" in the Wabisuke logo

The orange used in the Wabisuke logo echoes the vermilion of the Fushimi Inari Shrine's torii gate.
It is called "wabini" - a color that combines the philosophy of wabi and the prayer of tan.

• As sacred as vermilion and as familiar as orange.
• It has the depth of tradition, yet also appeals to modern sensibilities.
• There is a certain power hidden in silence.

This color is like a vermilion red that remains in your mind even when viewed through a TikTok filter.
It has a beauty that resonates through the ages.

Color is the vessel of thought

Wabisuke aims to create an aesthetic sense that will last for 100 years.
To do this, we need a philosophy not only about words but also about colors.

Wabitan is a color that has the power to ward off evil,
It has a pop vibe that resonates with the younger generation.

It is a color that stands between tradition and innovation.
It quietly but surely speaks of Wabisuke's worldview.

By naming this color "Wabitan," the Wabisuke logo becomes more than just a visual symbol, it becomes a symbol of an idea.